Monday, August 26, 2013

Google Algorithm Change History

Each year, Google changes its search algorithm around 500–600 times. While most of these changes are minor, every few months Google rolls out a “major” algorithmic update that affects search results in significant ways.

For search marketers, knowing the dates of these Google updates can help explain changes in rankings and organic website traffic. Below, we’ve listed the major algorithmic changes that made the biggest impacts on search. Understanding these updates can help with search engine optimization.
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Saturday, August 24, 2013

5 Online Marketing Strategies for a Tight Budget

In a world where attention is currency, it's becoming increasingly more difficult to attract the eyes and ears of your target market. Not only are you up against larger companies with nicely funded marketing departments, you're also competing with social media and a multitude of other distractions for the attention of your prospects.
But that doesn't mean your marketing efforts have to cost a ton of money or be overly dramatic in order to stand out from the crowd. Here are five creative and inexpensive ways to market your business in a digital world:
1. Get endorsed by a local celebrity.

Many business owners dream of having their product or service endorsed by a global celebrity. But instead of trying to get a superstar to support your business, try seeking out a local celebrity instead.
Who exactly are local celebrities? These are people your local paper is writing about -- perhaps an "unsung hero" such as a teacher or a resident who's doing something positive and newsworthy. Since they're in your neighborhood, these people should be relatively easy to locate and contact by phone or e-mail. Let them know you'd like to send them a gift, namely your product or service.
The only catch: you'd like to follow up with them in a few days to get their honest feedback. Their responses can make for useful blog or marketing content.
2. Create a LinkedIn group.

Not only is a LinkedIn group free to create, it can enable you to offer your professional network a vibrant, useful information resource all while driving traffic to your site and increasing sales. Just don't use the platform to hard sell anyone.
It can take time and effort to get one going, but the goal should be to help provide resources and start discussions on topics that can benefit your community. Groups should also be a place for your members to network with other professionals online.
3. Get published on niche blogs.

While it may be difficult to get on the front cover of a major magazine, you can create marketing opportunities by being featured in a popular niche blog. Identify three to five blogs that target your market then contact the creator and offer a few ideas of how you'd like to bring value to his or her readers. You can:
  • Demonstrate good will by offering the niche blog owner a small amount of your product or service for free, which they can give away to their audience as a gift. This is different than a product review, which only offers information. 
  • Send ideas for blog posts you'd like to write and explain why they would be helpful for their readers.
  • Ask if you can interview them for your site. This might entice the blog manager to promote your content since it highlights his or her business.

With more than 800 million unique visitors a month, YouTube can be a powerful platform for marketing a business online. To do so, go beyond simply posting random videos of your product or sharing your thoughts.

The marketing videos you create should include the following elements:
  • A keyword-researched headline
  • A clear editorial message (don't try to accomplish too much in one video)
  • A call to action (tell the viewer to do something, such as subscribing to your channel)
While you can spend a small fortune on cameras, lighting equipment and editing software, the camera built into your smartphone should be able to capture suitable online video. As for editing, if you're on a Mac, for instance, you should already have iMovie in your applications. Even if you don't have a Mac you can find free software online or hire a professional editor on sites such as, possibly for as little as $5 depending on the scope of the work.
5. Write an e-book about the biggest issues in your industry.

No longer do you need a publishing company or thousands of dollars to get distribution for a book. Amazon, for instance, will let you upload a digital book for free, with a 33 percent take on every sale. The goal is not to make a profit from direct book sales but to use it as a lead generation tool, encouraging readers to opt into your website for further information.
Even time-strapped entrepreneurs who aren't great writers should consider this. You can search sites like E-lance or Odesk to hire an affordable ghostwriter who can help you convert your blog posts or audio recordings into book format.
When it comes to marketing your book, set the price between $1 and $5 -- which makes it affordable -- then use social media, video marketing and e-mail list marketing to promote it. To generate more leads, keep in mind that Amazon allows prospective buyers of your book to take a sneak peek of the first few pages. Be sure to embed links into these early pages so you can capture leads from people who were interested but didn't wind up buying your book.

Wednesday, August 21, 2013

Google to kill "Google Adwords External Keyword Research tool", to launch Keyword Planner for webmasters soon

Google continues to kill it’s old yet popular service tools and this time it is the closure of the popular tool for webmasters, Google Adwords External Keyword Research Tool. Although the exact date for shut down is not yet confirmed but it is expected that the tech giant will replace it with a new program called Keyword Planner.

The free tool is commonly used by webmasters to check statistical data such as keyword search volume, estimated traffic volume and average cost per click for their websites and has even proved useful for determining specific keywords with which webmasters can post Search Engine Optimization and pay-per-click campaigns. The biggest difference between both the tools will be structure with the existing tool containing a number of disjoined workflows. Once the changes takes place, webmasters will be required to create advertiser accounts. Although there aren’t any details on the new Planner from Google, the Keyword Planner will definitely help advertisers to create PPC ad groups and ad campaigns as fast as possible.

With older tools closing down, Google has definitely beefed up its routine up gradation of its tools with replacements rather than just an update.

Saturday, August 17, 2013

Making smartphone sites load fast

Users tell us they use smartphones to search online because it’s quick and convenient, but today’s average mobile page typically takes more than 7 seconds to load. Wouldn’t it be great if mobile pages loaded in under one second? Today we’re announcing new guidelines and an updated PageSpeed Insights tool to help webmasters optimize their mobile pages for best rendering performance.

Prioritizing above-the-fold content

Research shows that users’ flow is interrupted if pages take longer than one second to load. To deliver the best experience and keep the visitor engaged, our guidelines focus on rendering some content, known as the above-the-fold content, to users in one second (or less!) while the rest of the page continues to load and render in the background. The above-the-fold HTML, CSS, and JS is known as the critical rendering path.

We can achieve sub-second rendering of the above-the-fold content on mobile networks by applying the following best practices:
  • Server must render the response (< 200 ms)
  • Number of redirects should be minimized
  • Number of roundtrips to first render should be minimized
  • Avoid external blocking JavaScript and CSS in above-the-fold content
  • Reserve time for browser layout and rendering (200 ms)
  • Optimize JavaScript execution and rendering time
These are explained in more details in the mobile-specific help pages, and, when you’re ready, you can test your pages and the improvements you make using the PageSpeed Insights 

As always, if you have any questions or feedback, please post in our discussion group.

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Thursday, December 13, 2012

7 Reasons Why You Need to Get on Google+ Today

It doesn’t take long after you test the waters of social media to find there are a host of advantages for individuals and businesses. If you’ve witnessed what sites like Facebook or LinkedIn can do for you, then you are going to love Google+. If you haven’t signed up yet, or don’t even know what it’s all about, here is a short description in addition to just a few important points that describe some of its benefits.
What is Google+?
Google+ is a social network and profile listing owned by Google and launched last year that’s already nearing a half a billion users. Those on Google+ are able to add people to their circle of friends, share content, post statuses and send messages. Closely tied to your Google email account and profile, the platform ties into all of the search engine giant’s many prominent features, from local search to trending content.
Now onto why you should use it.
1. Connect with Important People
Remember the first day, you set up your Facebook page and couldn’t believe how quickly you were able to connect with everyone from long-lost friends to distant family members? Google+ makes it easy to make connections with a much wider pool of individuals and helps to classify your relationships based on how you interact. In business and in life, connections are everything, and Google+ is a great way to establish yours on the Web.
2. Find More Relevant Content
To find the core of everything that Google+ is about, you need to look no further than the Google search engine. With the infrastructure of that powerful instrument already in place, Google+ is able to better connect you more accurately with the content that you’ll value most. The more you use G+, the more it not only becomes intuitive to your needs but helps other users you are connected with locate the goods, services or content you produced.
3. Your Own Personal Spotlight
Even better than liking something on Facebook, Google+’s “+1″ feature allows you to shine a light on the content you want to draw attention to. So if you published an article on an important blog or your business was featured in a prominent review, +1 is a simple and effective way to spread the news. The real bonus in this regard, however, is your +1 serves to ultimately boost the overall relevance rating of the content you selected.
4. Perspective on What’s Popular
When you +1 something on Google+, you can allow select individuals from your circle to see what you are interested in or promoting. When someone in one of your circles does the same, you gain insight into what’s popular and resonating within your community of friends or valued clients. The more pluses a story, product or review receives, the easier it is for the search engine to identify it as important, giving your circle of friends the desirable ability to carry influence online.
5. Improve Your SEO and Page Rankings
While traditional SEO still remains in play whether you have a blog or e-commerce website, Google +1 gives you a new tool to boost your rankings. By adding a +1 to spread the word about an article you posted to a blog or a positive product review, you are spreading awareness between your circles. The more people you are linked to, and in turn give your content the Plus One endorsement, the higher the impact to your search engine standing in terms of importance and authority over a given subject.
6. Own Your Content
One of the problems with the Internet is it’s hard to get credit for the content you produce, and even more difficult to keep it from being stolen and reproduced. Google+ is the new, more effective way to put your name on what you make, and represent the overall authorship you have online. The better the content, the more prolific, and the more followers, the stronger your author rank.
7. Incredible Potential
As previously stated, there are already more than 400 million registered users on Google+, with about a quarter of those active on a regular basis. As that number continues to grow with Google’s pervasive influence, being well established on G+ gives you access to an unlimited pool of connections, clients or customers. So, whether you are building your following as a blogger or selling classroom furniture to privately run schools, Google+ can help you find your audience.
While these seven reasons for getting on Google+ are compelling enough, it’s impossible to break down all the advantages in a single article. Just know if you want to be traveling on the same train as the most powerful entity on the Web, G+ is your ticket to ride.
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Wednesday, December 12, 2012

5 Mind-Blowing SEO Tools Every Industry Expert Needs

The various delegates at the recently held SES conference spoke about the importance of SEO tools to improve rankings on search engines. It was evident from the discussion that the shift towards authentic SEO tools is brisk and widespread. This is especially the case with Google algorithm updates becoming an increasingly regularly feature in the industry. The shift is being adopted by the SEO community via such methods as keyword research, monitoring visitors’ behavior  back link and link profile analysis, monitoring rankings, and others.

In an endeavor to be authentic while still giving a thrust to the rankings, newer and even more innovative methods are now entering the SEO space. This post endeavors towards appraising professionals at all levels of the best ones out there:


Link / Blog Prospecting and Outreach / Communication Management
Why It’s Awesome:  The first reason is because everyone is falling in love with it, put simply it is just popular. BuzzStream allows you to create your marketing campaigns with various inbound marketing channels. Users can take notice of the number of micro-influencers having conversations related to their products and services, and across a wide swath of the social web world.
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Unique Factor:  There’s a two dimensional benefits to be had with BuzzStream. First, users can build strong relations with the  other influencers through via campaigns. Secondly, the user actually become easily find-able by via targeted customers, too.

Broken Link Checker

Available on Google Chrome. This is a tool that I have used for a long time.
Why It’s Awesome: It reduces your efforts of checking each webpage for broken links. In other words, you can launch the application and it will crawl through your complete webpage and look for broken links. For instance, if  have a bunch of links to check when you are in the process of editing, this tool can be a boon to save you of the laborious job of checking them manually.
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Unique Factor:  The above image reflects to you how links are represented on the screen for a quick and handy reference.  All comments are highlighted on the same page with percentage of broken links evidently on the screen.


See your site like a search engine sees it.
Why It’s awesome: Once you use the tool for the first time you’ll recognize the power behind it. When we make a website, we check for its compatibility on different browsers; however, sometimes even seasoned pros tend to forget about a site’s compatibility with the search engines.
Have you ever thought about how your site is seen by the search Google, Bing, Yahoo!, or another search platform? SEO-Browser is here to show users exactly that. It shows each part of a webpage’s content, images, and other elements exactly in terms of how they are viewed by the particular search engine.
Uniuqe Factor: This is unique because the users can know which parts of their sites are making the most impact and which ones are not being read by the search engines as desired. This is a feat that is difficult to be achieved through any manual process.
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All in one.
Why It’s Awesome: The most comforting thing about this toolbar is that it is provided by the SEOMOZ community, which is authorized in the search industry. This tool is designed to provide you a complete bunch of SEO metrics’ information absolutely quickly. In short, it is trustworthy and complete.
Moreover, you can also check all your site statistics by using this tool like link analysis, on-page checkpoints, site server details, keywords and rank tracker, follow-no follow links, site location, and others. As this suggests, SEOMOZ is, and should be, a “go-to” for any toolbox.
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Unique Factor: All the statistics are made available to you in a matter of seconds.

IFTTT is a service that lets you create powerful connections with one simple statement. If you are planning to promote your site, this one is a great tool to have.
Why It’s Awesome: On offer are 57 channels where you can integrate everything you could possible need to get nearly unimaginable results. You are required to setup triggers on your specific website. As an example of Twitter where you can set triggers on the basis of such ingredients as tweet words, specific with hash tags, emails, and more.
You have to make the combination with your channels like ‘if’, ‘term’, ‘then’, ‘send me an email’, and others.  Moreover, the triggers can be activated and deactivated at any time.
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Unique Factor:  You can setup 57 channels for updates in a matter of seconds on events triggered.
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SEO: Social Bookmarking As Key to Success

Social Bookmarking is no doubt an important factor doing SEO

manual_social_bookmarkingAre you aware of a particular set of internet users who wish to dig into social bookmarking sites to grab a piece of information, than using the default search engine browsing process? Yes, people have the habit of checking these sites, with the quest of landing up at interesting bookmarks, and they finally reach your site.
Do you know that bookmarking your website link onto a website that holds a higher page rank, will eventually boost your website’s rank over search engines which in-turn attracts lots of visitors who convert into potential clients of yours. Exciting information is what…Next to banner ads and Adwords, social bookmarking websites is the main source of backlinks aiding visitors flow to a website.

The process

1. Social bookmarking is indeed time consuming and a tedious job if you do it yourself. But the resultant is priceless. So we could easily ignore the pains undertaken. Simple to say, the process is saving your bookmarks to a public website along with related keywords as tags.
2. The wise approach is to bookmark three types of links. One is to bookmark the webpages of your website, another is bookmarking the webpages that link to your website, and the final one is bookmarking topic related content from other top rated websites. The balance you maintain with the quantity of these three link types is advised to be in a 3:3:4 ratios.
3. Take for example you chose to bookmark in one of the most famous social bookmarking site – Create an account and install their browser add-on for an easy access bookmarking pages.
4. Add a short description about your website and the tags you enter will be your keywords. Note that the default title that you enter should be keyword specific, since this will end-up being your anchor text. The title you enter for your website is the most crucial factor. You get clicks only if the title is catchy, or else you simply get ignored. The same applies to the description part also. Provide unique content in the “Notes” area.
5. Now go for the bookmarking part, and there is no need for you to bookmark each and every page of your website. Go for the best ones you feel worth sharing. The amount is dependent on the size of your website.
6. Next go for the other websites that link to your site. Advisable are those top rated website links that point to you. Press Release, Guestblogging, your presentation in Slideshare, YouTube videos, Pinterest, your news article been shared by most people, your brand service appreciated by your customers in their website are some among them.
7. Finally find your industry related articles published in high ranking websites. Bookmark these articles on your behalf, which requires no need for title alteration except for adding a small quick note relating the topic bookmarked and related tagging done.
8. Now when every work is done perfect, what I advise is to manually repeat the same process in other social bookmarking sites where you intend to mark presence. Never go for importing or any other automated works, and you will end-up doing a disaster to your efforts.

Mind for these while doing social bookmarking

social bookmarking


Are you aware that you always have an option to re-bookmark your website’s pages or related articles? Yes, by doing so you can reach at a conclusion of the best title or description or keywords that attracts visitors to your site. Experiment with different forms of representing your business and showcase to people for them to show you the perfect form.

Proper category selection

Submitting your content under appropriate categories is vital. If you miss optimizing your content according to the categories your efforts will end up a waste of time. Submit one webpage to only one most apt category. Don’t do numerous bookmarking for a single page with the intent of getting more traffic. Also, if you have a moderately popular brand and when visitors to social bookmarking sites find your brand name displayed over unrelated bookmarks that will the end of them having good-will over your brand. So be careful and attentive while bookmarking your webpages into these popular sites.

No automated bookmarking

Manual bookmarking is the best approach doing social bookmarking. Don’t go for automated software available in market which does the job in the most trustful manner. Once you go for automated process, and find all wrong categorization done for your webpages, you will get frustrated and tensed when you are pushed to a situation doing manual submission as a correction process. And removing wrong categorization as a whole will be a stressful job for you.

No doing all pages

Please avoid each and every page of your website. Choose only those which have good content and avoid bookmarking pages that are thin in content. One good content page bookmarked is worth it, rather than doing all available pages, since a visitor landing on your webpage that has no necessary information may no longer pay attention to your website, even if that was the only page lacking good information. You website will gain a black mark in his perspective.

Diversify your bookmarking of pages

Don’t stop with bookmarking only the main page of your website. You ought to bookmark your websites’ subpages also, the selective and the best ones. This makes your bookmarking process more effective and worth doing.

Proper Title

Your title represents the quality of information your webpage holds. So never compromise on the quality and uniqueness of your bookmarking titles while doing the process.

Proper keywords

Keyword selection and tag assigning are also equally important. Be different while doing this. Don’t choose a general keyword for your bookmarked webpage. This pulls people to open your website and explore what it is about.

Proper Content

Bookmarking a webpage that is rich in pictures and graphics, and having no content to display or convince the visitor will be a bad practice. People may not find anything informative on your website and may bunk immediately. So always remember to bookmark a webpage that has a well-written and analyzed article of yours rich in keywords and information for the tag you have chosen.

Make your Bookmarks go viral

Optimize your website and webpages, so that your book marked pages go viral getting shared by lot many visitors who find your content to be interesting as well as useful. This way you can build up your brand name and increase turn-over out of your business.

Be patient

Never opt to do the bookmarking process in a hurry, especially on Fridays after 4pm. You are sure to mess up with the title, description and tags. Do it when you are relaxed and passionate enough to work driving traffic. Monday to Wednesday, I suggest.

Top 10 social bookmarking sites

seo_social_bookmarksThese are the top social bookmarking sites as of now, depending on the number of visitors to these websites.
Increase traffic, grow brand, doing social bookmarking!!!

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